Social media is one of the most powerful marketing tools for a real estate agent. Here are 8 tips to help you write content that works for you, sparks engagement, and generates leads.
- Make it personal. Share images and video of elements that support a property design or décor trend.
- Share something about yourself. If you don’t want to brag, publish client testimonials instead. These remind people that you are active in the market, and this type of authentic praise from others has value.
- Reveal positive emotions. If you’re excited about a new deal or a key handover, share it with your readers.
- Show before-and-after images of renovated properties on your books.
- Get real. For example, show your audience what real estate is like behind the scenes when you’re preparing for a showing.
- Mix it up. Post occasional news about properties that have just listed, because people will switch off if you’re too intense on the hard sell.
- Talk up the community. Highlight good service from local business, or write about your favorite restaurants, parks or sports centers in the area you work in.
- Make the numbers work for you. Just as we’ve done in the title of this article, create posts around useful topics listing information like what sellers should do before putting a home on the market. Offer free advice via a walkthrough to establish contact, which could lead to a listing.
